Drake Content · Meta Ads
Weekly WIP
Work in Progress — 7 Jul 2026
Campaign period: Apr 13 to 7 Jul 2026
Prepared by Maverick Syn · Drake Content
Campaign to Date — Since 13 Apr 2026
LTV / All-in CAC
2.78x
Real breakeven metric · 1.0x = breakeven
Meta Ads Tracked ROAS
1.57x
Meta tracked revenue / Meta spend
True ROI
3.91x
Stripe net volume (CTD) / (media + A$27,397 agency)
All-in CPA
A$64.51
Media + agency / 934 purchases
Subscriber LTV
A$179.51
Stripe snapshot as at 7 Jul 2026
Blended ROAS
0.85x
Meta tracked rev / (media + A$27,397 agency)
Why we measure LTV vs All-in CAC — not ROAS
For a subscription business, ROAS alone is an incomplete breakeven signal. Meta-tracked revenue captures only a slice of actual subscriber revenue due to attribution gaps and pixel limitations. The right question is whether subscriber LTV exceeds the all-in cost to acquire each subscriber. At A$179.51 LTV against an all-in CAC of A$64.51 (media + agency fees combined), every subscriber returns 2.78x for every dollar invested: 2.78x above the 1.0x breakeven threshold. Stripe data as at 7 Jul 2026.
For a subscription business, ROAS alone is an incomplete breakeven signal. Meta-tracked revenue captures only a slice of actual subscriber revenue due to attribution gaps and pixel limitations. The right question is whether subscriber LTV exceeds the all-in cost to acquire each subscriber. At A$179.51 LTV against an all-in CAC of A$64.51 (media + agency fees combined), every subscriber returns 2.78x for every dollar invested: 2.78x above the 1.0x breakeven threshold. Stripe data as at 7 Jul 2026.
Actions
Gyoza (Jason)
- TBC
Drake Content
- TBC
Summary
78 days in. 906 Meta-attributed purchases, A$33.69 media CPA CTD. L7D spend A$3,838 (+6% WoW), 44 purchases at A$87.23 CPA (+33% WoW). Reach down 7% to 81K. CTD ROAS 1.62x. L30D: 258 purchases at A$52.22 CPA, A$13,473 spend, 1.47x ROAS. EOFY campaign period ends 30 Jun 2026.
Stripe
Snapshot as of 7 Jul 2026 · CTD: Apr 13 – Jul 7
Current Snapshot
MRR
A$80,497
+2.38% vs prior period
ARPU
A$17.71
+0.06% vs prior period
Active Subscribers
4,546
+2.31% vs prior · 2,700 monthly · 1,852 annual
Subscriber LTV
A$179.51
+13.96% vs prior cohort
Campaign to Date (Apr 13 – Jun 30)
New Subs (CTD)
1,760
+12.02% vs prior (516)
Churn Rate (CTD)
2.29%
-30.86% vs prior period
Churned Revenue (CTD)
A$9,049
-33.18% vs prior period
Net Volume (CTD)
A$235,849
-2.37% vs prior period
Plan Split — Current Snapshot
Monthly Plan Subscribers
2,495
$19.99 / mo
Annual Plan Subscribers
2,051
$99/yr promo · $199.99/yr standard
Meta Ads
Jul 1 – 7 vs Jun 24 – 30
Spend
A$1,580
-67% vs Jun 24 – 30
Media spend L7D
Revenue
A$475
-92% vs Jun 24 – 30
Purchase conversion value L7D
ROAS
0.30x
-77% vs Jun 24 – 30
Revenue / spend L7D
CPA
A$105.33
+23% vs Jun 24 – 30
Cost per purchase L7D
Purchases
15
-73% vs Jun 24 – 30
Meta-attributed subs L7D
Frequency
2.77
-47% vs Jun 24 – 30
Avg impressions per person L7D
CPM
A$11.36
-17% vs Jun 24 – 30
Cost per 1,000 impressions L7D
Cost Per Link Click
A$1.02
-67% vs Jun 24 – 30
Cost per link click L7D
Link CTR
1.12%
+148% vs Jun 24 – 30
Link click-through rate L7D
Impressions
139,039
-60% vs Jun 24 – 30
Total impressions L7D
Reach
50,213
-24% vs Jun 24 – 30
Unique accounts reached L7D
AOV
A$94.86
+24% vs Jun 16 – 22
Avg purchase value L7D
Spend
A$1,604
+10% vs Jun 16 – 18
Media spend L3D
Revenue
A$2,256
-57% vs Jun 16 – 18
Purchase conversion value L3D
ROAS
1.41x
-61% vs Jun 16 – 18
Revenue / spend L3D
CPA
A$66.84
+74% vs Jun 16 – 18
Cost per purchase L3D
Purchases
24
-37% vs Jun 16 – 18
Meta-attributed subs L3D
Frequency
2.75
-10% vs Jun 16 – 18
Avg impressions per person L3D
CPM
A$12.34
-18% vs Jun 16 – 18
Cost per 1,000 impressions L3D
Cost Per Link Click
A$1.75
-32% vs Jun 16 – 18
Cost per link click L3D
Link CTR
0.71%
+22% vs Jun 16 – 18
Link click-through rate L3D
Impressions
129,954
+34% vs Jun 16 – 18
Total impressions L3D
Reach
47,286
+49% vs Jun 16 – 18
Unique accounts reached L3D
AOV
A$93.99
-31% vs Jun 16 – 18
Avg purchase value L3D
Spend
A$3,974
Jun 6 – 19
Media spend L14D
Revenue
A$5,676
-65% vs May 23 – Jun 5
Purchase conversion value L14D
ROAS
1.43x
-37% vs May 23 – Jun 5
Revenue / spend L14D
CPA
A$47.88
+36% vs May 23 – Jun 5
Cost per purchase L14D
Purchases
83
-59% vs May 23 – Jun 5
Meta-attributed subs L14D
Frequency
3.43
-11% vs May 23 – Jun 5
Avg impressions per person L14D
CPM
A$13.85
-9% vs May 23 – Jun 5
Cost per 1,000 impressions L14D
Cost Per Link Click
A$1.48
+5% vs May 23 – Jun 5
Cost per link click L14D
Link CTR
0.94%
-12% vs May 23 – Jun 5
Link click-through rate L14D
Impressions
287,050
-39% vs May 23 – Jun 5
Total impressions L14D
Reach
83,657
-32% vs May 23 – Jun 5
Unique accounts reached L14D
AOV
A$68.39
-15% vs May 23 – Jun 5
Avg purchase value L14D
Spend
A$12,202
Jun 8 – Jul 7
Media spend L30D
Revenue
A$13,542
Tracked purchase value
Purchase conversion value L30D
ROAS
1.11x
Revenue / spend
Revenue / spend L30D
CPA
A$68.94
Media CPA L30D
Cost per purchase L30D
Purchases
177
A$52.22 media CPA
Meta-attributed subs L30D
Frequency
5.14
Avg impressions per person L30D
CPM
A$12.89
Cost per 1,000 impressions L30D
Cost Per Link Click
A$1.69
Cost per link click L30D
Link CTR
0.76%
Link click-through rate L30D
Impressions
946,515
Total impressions L30D
Reach
183,998
Unique accounts reached L30D
AOV
A$76.59
Avg purchase value L30D
Total Spend
A$32,860
Apr 13 – Jul 7
All media spend CTD
Revenue
A$51,492
Tracked purchase value
Purchase conversion value CTD
ROAS
1.57x
Revenue / spend
Revenue / spend CTD
CPA
A$35.18
Media CPA CTD
Cost per purchase CTD
Purchases
934
A$35.18 media CPA
Meta-attributed subs CTD
Frequency
6.38
Avg impressions per person CTD
CPM
A$12.77
Cost per 1,000 impressions CTD
Cost Per Link Click
A$1.22
Cost per link click CTD
Link CTR
1.04%
Link click-through rate CTD
Impressions
2,573,931
Total impressions CTD
Reach
403,336
Unique accounts reached CTD
AOV
A$54.47
Avg purchase value CTD
Period Comparison Matrix
Period performance across key metrics vs comparison windows. Last updated 24 Jun 2026. Green = tracking better. Red = tracking worse.
| Metric | 1Dvs Prev 1D | 3Dvs Prev 3D | 7Dvs Prev 7D | 14Dvs Prev 14D | YTDvs 30D Avg | 7Dvs 30D Avg |
|---|---|---|---|---|---|---|
| ■ Primary Metrics | ||||||
| ROASHigher is better | 1.16x ▼ 59% vs Jun 17 |
1.41x ▲ 2% vs Jun 14-16 |
1.59x ▲ 40% vs prev 7D |
1.43x ▼ 33% vs prev 14D |
1.78x ▼ 10% vs 30D avg |
1.59x ▼ 19% vs 30D avg |
| CPALower is better | $69.86 ▲ 99% vs Jun 17 |
$66.84 ▲ 41% vs Jun 14-16 |
$49.86 ▲ 11% vs prev 7D |
$47.88 ▲ 20% vs prev 14D |
$29.09 ▼ 29% vs 30D avg |
$49.86 ▲ 22% vs 30D avg |
| Amount SpentNeutral | $559 ▲ 14% vs Jun 17 |
$1,604 ▲ 35% vs Jun 14-16 |
$2,543 ▲ 78% vs prev 7D |
$3,974 ▼ 57% vs prev 14D |
$24,170 ▼ 23% daily avg |
$2,543 ▼ 22% daily avg |
| ■ Secondary Metrics | ||||||
| CPMLower is better | $11.38 ▼ 23% vs Jun 17 |
$12.34 ▼ 26% vs Jun 14-16 |
$14.38 ▲ 11% vs prev 7D |
$13.85 ▼ 11% vs prev 14D |
$12.84 ▼ 13% vs 30D avg |
$14.38 ▼ 2% vs 30D avg |
| CPLCLower is better | $1.71 ▼ 17% vs Jun 17 |
$1.75 ▼ 24% vs Jun 14-16 |
$2.05 ▲ 108% vs prev 7D |
$1.48 ▼ 0.6% vs prev 14D |
$1.10 ▼ 25% vs 30D avg |
$2.05 ▲ 39% vs 30D avg |
| FrequencyLower is better | 1.93x ▼ 0.0% vs Jun 17 |
2.75x ▼ 2% vs Jun 14-16 |
3.46x ▲ 3% vs prev 7D |
3.43x ▼ 21% vs prev 14D |
5.74x ▲ 11% vs 30D avg |
3.46x ▼ 33% vs 30D avg |
Top Creative Performers · Last 30 Days (Jun 8 – Jul 7, 2026)
By Revenue
By Purchases
By Spend
Retainer Breakdown
Total Retainer to Date
A$27,396.85
Apr A$6,850 · May A$5,456.62 · Jun A$6,118.56 · Jul A$8,971.67
Proposals
4
Apr #587 · May #632 · Jun #666 · Jul #667
Grand Total — April 2026
A$6,850
Includes A$1,850 one-off setup
Recurring base: A$5,000/mo
Recurring base: A$5,000/mo
Setup (One-off)
Account Setup
Audit, account restructure, pixels & tracking
A$1,850
Subtotal
A$1,850
Admin
WIP
Regular client catch-ups to discuss campaign progress
A$200
Account Management
Client comms, internal briefing & team management
A$300
Subtotal
A$500
Performance
Meta Campaign Management
Prospecting + retargeting, up to 2 campaigns + 1 experimental. Setup, optimisation, pacing, weekly reporting.
A$2,500
Paid Content
1 scheduled creative refresh/mo + 1 mid-month adjustment if needed. Static, video, carousel, copy.
A$1,250
Ongoing Tracking & Attribution
GA4, GTM & platform event audits, tag monitoring, attribution accuracy
A$750
Subtotal
A$4,500
Grand Total — May 2026
A$5,456.62
Recurring base: A$5,000/mo
+ A$456.62 variable
+ A$456.62 variable
Admin
WIP
Regular client catch-ups to discuss campaign progress
A$200
Account Management
Client comms, internal briefing & team management
A$300
Subtotal
A$500
Performance
Meta Campaign Management
Prospecting + retargeting, up to 2 campaigns + 1 experimental. Setup, optimisation, pacing, weekly reporting.
A$2,500
Paid Content
1 scheduled creative refresh/mo + 1 mid-month adjustment if needed. Static, video, carousel, copy.
A$1,250
Ongoing Tracking & Attribution
GA4, GTM & platform event audits, tag monitoring, attribution accuracy
A$750
Subtotal
A$4,500
Variable
Media Cost Recovery
Tracking fix work (Phase 1 delivery) + ad account support billed at cost
A$456.62
Subtotal
A$456.62
Grand Total — June 2026
A$6,118.56
Recurring base: A$5,000/mo
+ A$1,118.56 tiered rate fee
+ A$1,118.56 tiered rate fee
Admin
WIP
Regular client catch-ups to discuss campaign progress
A$200
Account Management
Client comms, internal briefing & team management
A$300
Subtotal
A$500
Performance
Meta Campaign Management
Prospecting + retargeting, up to 2 campaigns + 1 experimental. Setup, optimisation, pacing, weekly reporting.
A$2,500
Media Spend Tiered Rate Fee
Prior month spend A$14,914.06 at 7.5% tiered rate
A$1,118.56
Paid Content
1 scheduled creative refresh/mo + 1 mid-month adjustment if needed. Static, video, carousel, copy.
A$1,250
Ongoing Tracking & Attribution
GA4, GTM & platform event audits, tag monitoring, attribution accuracy
A$750
Subtotal
A$5,618.56
Grand Total — July 2026
A$8,971.67
Expanded to Meta + Reddit + Google
Incl. A$2,000 multi-channel discount
Incl. A$2,000 multi-channel discount
Performance
Meta Campaign Management
Prospecting + retargeting, up to 2 campaigns + 1 experimental. Setup, optimisation, pacing, weekly reporting.
A$2,500
Reddit Ads Campaign Management 30% disc
New channel July 2026. Prospecting campaigns targeting travel intent and deal-seeker audiences.
A$1,750
Google Ads Campaign Management 50% disc
New channel July 2026. Search targeting high-intent travel and flight deal queries.
A$1,250
Media Spend Tiered Rate Fee (Google)
Prior month Google spend A$12,955.62 at 7.5% tiered rate
A$971.67
Paid Content
1 scheduled creative refresh/mo + 1 mid-month adjustment if needed. Static, video, carousel, copy.
A$1,250
Ongoing Tracking & Attribution
GA4, GTM & platform event audits, tag monitoring, attribution accuracy across Meta, Reddit and Google.
A$750
Subtotal
A$8,471.67
Admin
WIP
Regular client catch-ups to discuss campaign progress
A$200
Account Management
Client comms, internal briefing & team management
A$300
Subtotal
A$500
Gyoza Flights · Drake Content
Assets & Links
Quick-access hub
Everything in one place. All links open in a new tab.
Master Documents
The master spreadsheet is the single source of truth for all active ad copy. Use this to review what's live, what's in queue, and copy details across every Pack.
Master Ad Copy Spreadsheet
Full ad copy matrix across all Packs. Primary text, headlines, CTAs, launch dates, creative formats and testing notes. The reference for every active and upcoming campaign.
Live Link
Open Spreadsheet
Asset Folders
Shared Google Drive folders for creative assets. Jason's folder is for source footage and raw files from your end. Drake's folder is for produced creative, edits, and delivery-ready assets from our end.
Jason's Assets
Your source folder. Raw footage, images, UGC clips, and any creative assets you want Drake to use. Drop new files here and let us know.
Live Link
Open Drive
Drake's Assets
Drake Content's working files. Produced creatives, edited videos, static ads, and delivery-ready assets. This is where finished work lives before it goes into the ad account.
Live Link
Open Drive